Difference between Men and Women

  • By Claudia Donnelley
  • 31 Mar, 2017


By Claudia Donnelley 01 Aug, 2017

Recently there has been a lot of news coverage about marketing towards specific demographic groups, mainly women, millennials, etc. From a marketing point of view it seems to make a lot of sense to focus on a group of customers that seems to have been neglected in the past. After reading numerous articles and editorials I realized, that no specific customer group has a monopoly when it comes to their concerns though.

As the editor of Underhood Service Magazine states, "...all consumers have anxiety about asking questions about repairs - it's not just a female issue. Men are often even worse because they don't want to admit to automotive ignorance in the first place... Shops should spend more time educating customers.” I have to agree. I think it is a big deal having to trust somebody to be honest about the repair work needed, considering the amount of money that it costs. When it comes to an area where we don't have much knowledge we ask friends and family about recommendations and read reviews and hope we find a trustworthy repair shop.

Here at Mickey's Auto Repair we will deal honestly with all customers and strive to explain in detail why we recommend certain repairs. You have a question, we will gladly answer it. I truly understand that customers have a  fear of getting “ripped off”. Trust is something build over time.

When you bring us your car, we will never start making repairs that have not first been authorized by you. When we check out your car, we not only check out the concern you had when you brought the car in, but also look over the entire vehicle and then make recommendations based on what is needed immediately and what can wait, but will need to get addressed at a later point.

As far as I am concerned I don't care about the mechanic lingo, I want to understand in “layman's terms” what is going on. The more I understand, the more I can explain to others. I view the fact, that as a co-owner of an auto repair shop I know next to nothing about cars as an asset, because it allows me to look at everything going on in the shop from a customer's point of view. How can I expect for a customer to understand, if I don't get it?

This is barely scratching the surface and in this blog I will make it my purpose to explain things I think everybody should and can know and at the same time give you a glimpse of our side. I hope you will respond, so we can continue making improvements. I am really looking forward to your comments.

Talk to you soon!

By Claudia Donnelley 17 Jul, 2017
When it comes to car repair  I have observed two very different approaches.
The first one seems to be the more obvious. Unfortunately it is the more common way. A car breaks and now the car needs to be repaired. At this point there is absolutely no leeway, because most of us have places to go. So the customer brings in the car, hopefully still running and we go to work to diagnose the problem. Depending on the level of maintenance the car has had, the results can be vastly different.
Just today a vehicle came in that needed an oil change and the driver was loosing his ability to use his brakes. So we checked the car over  and it turned out that he had driven this truck so long that nothing was left of his brakes. Needless to say this customer wasn't too happy with the cost to fix this. But see, here's the clincher. When this vehicle was in our shop last time it was pointed out that by the next oil change the brakes would need to be done. Problem is the customer drove the car 3000 miles passed the recommended oil change. Once the customer gets over his initial shock I hope he will be able to see that this could easily have been prevented.

Which brings me to the other approach to car repair - Maintenance.
Maintenance just means keeping your car in good working order. This starts with a regular safety check of the entire vehicle. At that point the mechanic will point out all potential problems and will recommend when these should be fixed. No every tiny problem needs to be fixed right away. We leave the decision of what to fix and when to do it with the customers.
It's kind of like going to the dentist. You can imagine your dentist's facial expression when you tell him that you hadn't needed any work for five years. Needless to say it would have been a lot cheaper to fix a little cavity than doing a root canal and a crown. I always thought the cost of a dental cleaning was so high, but then you consider the possible consequences and things start to look differently.I am no mechanic so I won't even try to explain details of car repair, but you get the picture.My whole point is, that you might consider these maintenance check-ups a waste of money.
You have no idea how many people don't see why they should have to pay for diagnostics, because after all "you didn't fix anything." What you are being charged for is our time and expertise and also use of specialty equipment. Having these regular oil changes and safety checks is the cheapest way of making sure your vehicle will last and it will prevent problems from compiling.
That picture above should help  you realize just how many parts, moving or other, a vehicle has. the same vehicle we drive over terrible roads. The same vehicle that sits in the rain, the sun, etc. It gets hot, it gets cold. So go figure.

One last real advantage of regular check-ups is also that you can financially prepare yourself for more costly repairs. We encounter a lot of people who would fix everything we recommend, but they simply don't have the money to do so. If you knew you will need a certain amount to pay for an upcoming issue, you could put money aside. The purchase price of a vehicle is by far not the biggest or last expense and life will be easier  and our cars a lot more road worthy if we maintain them well.

By Claudia Donnelley 13 Jul, 2017

My name is Claudia and I am married to Jason. Together we own Mickey's Auto Repair. My background has nothing to do with cars whatsoever since I worked in the world of designer fashion, both in Germany and in California.  

 What I do know about cars is probably very similar to what our customers know, men and women alike, so this blog will contain articles about maintenance and other important car related things.

There are things I feel strongly all of us should know about, which are not only what fluids to check and what to do in car emergencies, but also things I find in shop owner magazines and different web sites. Cars are becoming increasingly more computerized and there are a lot of things changing in the auto repair business. 

 That said, besides having fun with this blog, I will share some topics from our side as shop owners and hope to get some feedback from those who take the time to read my ramblings.

By Claudia Donnelley 31 Mar, 2017
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